Featured Blog Posts

Remarketing for Hospitality Through Google Analytics

With Google Analytics, you can set up your remarketing strategy by demographics, time, and interests. You can also layer these filters to hone in on the information you need. Re-engaging users from a list of cookies or advertising iD’s can be challenging, but thankfully Google Analytics has powerful tools to help. Although these advanced…

How to Craft Your Brand Through Social Media

Brand building is a key ingredient to your business’ success. One way to do that is through utilizing social media to portray the kind of image that you want your potential clients to see. Having your own website is indeed important to establish authority, but social media platforms are the…

3 Creative Ways to Film Hotel Video Tours

Technology will be a disruptive force in the hospitality industry in 2017. Hoteliers need to take proactive steps to sustain growth, Deloitte's latest travel and hospitality industry outlook report says. Hotels face a more competitive environment due to online privacy accommodation aggregators flooding the increasingly mobile market with new inventory.…
delta airlines

Lose Your Luggage? Not Anymore.

Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.

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opportunity wasted

Social Marketing vs. Marketing on Social Networks

While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.

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Connecting the Dots

I told myself I wasn’t going to write a Steve Jobs post, but I’ve succumbed to temptation. I was moved by Steve’s Stanford commencement speech where he talked about connecting the dots.

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Stampt Mobile App

Stamp Cards Going Mobile

Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.

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