Most marketers, brand managers, and business owners focus their resources on generating new leads. Acquiring new customers costs three times more than retaining existing customers, while a mere 5% of increase in customer retention can result in as much as 75% higher business profits. More than two-thirds of the world’s…

Have you ever wondered how some restaurants become huge successes while others fail? This happens all the time: same street, similar concept, decent food and service. But for some reason, one of the restaurants is empty while the other one is packed. Why? There are many factors that contribute, but one thing…

Whether you’re a bonafide tech junkie who keeps up with all the latest trends or you prefer to stick to the basics, technology has no doubt made your life easier in more ways than one. Especially in terms of travel, having the world at our fingertips makes decisions easy and…