Featured Blog Posts

How to Use SEO and Email Marketing Together to Grow Your Business

Marketers know that SEO and email marketing are game changers when it comes to growing your business online. SEO (search engine optimization) ensures that when potential customers search for a product or service on Google, Bing, or any other search engine, they find your website. On the other hand, email…

Why Community-Led Marketing Is the Next Big Growth Strategy

Traditional marketing is losing its spark. Ads that once caught attention now blend into the noise. Users ignore sponsored content, avoid video ads, and dismiss pop ups instantly. With endless promotion everywhere, it is no longer enough for brands to speak at their audience. They need to speak with them.…

Why A/B Testing Is Essential for Digital Marketing Success

Understanding users' needs and behaviors is crucial for standing out and achieving sustained growth in today's world. A/B testing, also known as split testing, replaces guesswork with a scientific approach where real data supports every change. This process enables businesses to experiment with various versions of web pages or app…

How to Use AI Tools Without Losing Your Brand Voice

Artificial intelligence is now a staple in digital marketing. From generating content ideas to automating emails and even drafting social media captions, AI tools are saving teams time and resources. But with convenience comes a challenge: how do you make sure your brand’s unique voice doesn’t get lost in the…
Summer Drinks

Open Bar BBQ: Great Summer Drink Ideas to Beat the Heat

With summer, heat rides high; and the late afternoon social hour shifts outside for talks around the glowing coals of the family barbecue, while the sizzling grill-top delights provide the soundtrack to the evening. Enjoy these refreshingly cool and simple drink recipes to help beat the heat this summer.

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In Caffeine We Trust

Column Five Media, an infographic design and marketing agency in Orange County, put together a project to allow people to share the love for two important staples at their company: caffeine consumption and data visualization.

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“Twitter Tasting” with Whole Foods

Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

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