Featured Blog Posts

3 Ways To Manage Engagement On Social Media

Managing social media pages involves a lot more than merely posting content. Once you do, your followers step in with comments, likes, shares, and more. And you have to manage engagement in a manner that makes your followers feel appreciated for their contribution to the conversation. Most people don't use…

How to Increase Conversion Rates with Influencer Marketing

Think about it. You'd probably rather watch a 5-minute video than read a 5-minute block of text. Statistics show 69% of consumers prefer to learn about a product or service through a short video. About 85% hope to see more videos from brands. But not just any video will get…

E-Commerce SEO Strategy: How to Get Never-Ending Traffic

Many e-commerce business owners think simply choosing the right platform to build their website will help them attract customers. While the platform does play a huge role in the smooth functioning of the website, it is crucial to optimize your site for SEO (Search Engine Optimization) to target the right…

Snapchat Marketing Tips: How To Build an Audience

If you’re trying to figure out how to reach a younger audience for your business or product, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Users are 75% likely to “swipe up” to make a purchase…

“Twitter Tasting” with Whole Foods

Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

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$2 Off A Large Sub For Facebook Fans

Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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