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The Power of Experiential Marketing: Engaging Customers in Memorable Ways

In the digital age where consumers are constantly bombarded with ads, brands face the challenge of capturing attention and creating meaningful connections. Traditional marketing methods aren't as effective as they once were. That's where experiential marketing comes into play, offering a refreshing and immersive approach that engages customers in unforgettable…

Six Techniques to Help You Master the Art of Social Selling

Social selling is a powerful way to grow your business through meaningful relationships. It cuts through hard pitching and cold calls, allowing you to build community trust and generate more predictable leads and revenue. A well-planned social selling strategy can benefit businesses of any size! Are you intrigued by the…

How Tech Advancements Drive More Immersive and Personalized Marketing Experiences

Marketing is all about connecting with consumers. Great campaigns are both memorable and moving; they make your audience feel “seen” and build brand loyalty amongst your customers. However, creating a personal connection when writing a campaign for thousands of people is tricky. You can’t manually write personalized campaigns for your…

3 Ways to Build Brand Awareness Through Social Media

Social media is used by billions of people across the world, for a variety of reasons. People can use it to follow their favorite celebrities, read the news, find a professional resume writer to hire, share their thoughts about current events, and so much more. In addition to being useful…

5 Rules for Managing Your Business’ Twitter Account

Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.

Healthy Coffee Samples? Yes, Please!

Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.

Is Facebook a Threat to Lifestyle Brands?

Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.

A Successful Social Media Campaign: Popchips

Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.