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4 Budget-Friendly Marketing Ideas For Small Businesses

Part of growing a business is to spend time, money, and effort on marketing. This goal is attainable for large companies because they're more established and can set aside a generous marketing budget. But it's a different story for small businesses. Fortunately, small businesses can leverage many budget-friendly marketing ideas…

The Secrets to Running a High-Performing Amazon Advertising Campaign

Amazon advertising campaigns are a powerful tool for businesses to promote their products. They allow brands to reach potential customers on the world's largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on…

How to Create Your Own Branded Hashtags on Social Media

Social media has become a crucial part of any successful marketing strategy, and creating your own branded hashtags can help you stand out in the crowded online world. Branded hashtags allow you to group your content and make it easier for your audience to find and engage with your posts.…

8 Marketing Tips for Small Businesses

Getting your small business off the ground involves a lot of effort and adaptability to keep up with ever-evolving and dynamic markets. Marketing plays an integral role in driving sales and necessary profits that will keep your company afloat. But with limited resources compared to larger businesses, this is not…

Healthy Coffee Samples? Yes, Please!

Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.

Is Facebook a Threat to Lifestyle Brands?

Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.

A Successful Social Media Campaign: Popchips

Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.