Category Marketing

Search Engine Land, a fantastic search engine optimization (SEO) resource, recently released an article noting that search trumps social for local business information. Understanding SEO basics is extremely important.
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One of the factors that makes Foursquare appealing is that it rewards users with badges for checking into places. Last week, Foursquare unveiled city badges.
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Google+ opened up brand pages today and it’s great to stay ahead of the curve and get your page up and running. There are a few tips to get the most out of your page and make sure people know about it and are able to find you.
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While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
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Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.
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There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.
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Dallas-based Two Trucks LLC will launch its food-truck brand, The Butcher’s Son, in October with two Dallas trucks, followed by five trucks in February, ten trucks in May, and, hopefully, a total of 200 trucks by 2014.
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Foursquare’s new “lists” feature is extremely useful feature for destination marketing in that is allows a tourism organization to create customized lists for visitors, such as lists for family-friendly vacations, girlfriend getaways, romantic retreats and other such niche vacations.
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Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.
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Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.
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