Category Marketing

The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.
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House of Blues considers social media one of their most valuable marketing outlets. It provides brand awareness as well as an open forum to communicate with fans directly.
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Maggiano’s Little Italy sent out a great add to their email database outlining reasons becoming a fan of their Facebook page is a good idea.
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Discovery Science Center is a 59,000-square-foot learning facility dedicated to educating young minds through interactive exhibits and programs. They use Twitter, Facebook, YouTube and Flickr to share information about the venue.
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Starwood’s Preferred Guest program is a great way for frequent travelers to earn points to earn free nights at their brand hotels. Recently, this luxury hotel brand also began a Foursquare promotion offering guests additional starpoints for checking in on Foursquare.
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Tourism Vancouver is doing a fantastic job of providing straightforward information. They’re taking full advantage of social media and hosting awesome, interactive contests.
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Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
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The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
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