The performance marketing trend has grown in the advertising world. What is performance marketing? It's somewhat similar to influencer marketing but based on outcomes. According to BigCommerce: "Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes…

2020 showed us the art of adaptation. Business learned how to pivot and shift to digital experiences. Brick-and-mortar business in particular had to evolve. There's a lot involved in shifting a business from offline to online. Knowing how to navigate the world of ecommerce is an important component. Ecommerce includes…

Social media channels boast over 3.5 billion users worldwide. Most are active on at least one platform every single day. When it comes to executing digital marketing strategies, social media is a no brainer. More and more businesses turn to popular platforms like Instagram, Facebook, Twitter, YouTube, and TikTok to…

In today's political environment, the potential for conflict has never been greater. For this reason, it has become increasingly important for people to know how to civilly communicate with others who have different values and opinions. The truth is, people tend to have more in common than they realize, but…