
Why Pinterest Could Be Good for Business
One of the platforms to watch in 2012 is Pinterest, which lets users organize things they find on the web. There could be decent potential for the hospitality industry.

One of the platforms to watch in 2012 is Pinterest, which lets users organize things they find on the web. There could be decent potential for the hospitality industry.

Search Engine Land, a fantastic search engine optimization (SEO) resource, recently released an article noting that search trumps social for local business information. Understanding SEO basics is extremely important.

One of the factors that makes Foursquare appealing is that it rewards users with badges for checking into places. Last week, Foursquare unveiled city badges.

EyeforTravel recently surveyed over 500 Asia Pacific (APAC) travel brands about their implementation of social media. 68% have deployed mobile and social media initiatives but are unsure how to “define, achieve and measure success.”

Chicago-based mobile food truck Bridgeport Pasty, serving large, savory pies, is unlike other trucks in that it is tiny and electric.

All Nippon Airways (ANA), Japan’s leading airline carrier, recently announced its “Inspiration of Japan” service brand and products will be introduced to the Los Angeles-Narita (Tokyo) route beginning January 2012.

While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.

When thinking about the film Moneyball, I realized the new strategy displayed by Beane could be likened, in many ways, to the evolution of social media.

Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.
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