Featured Blog Posts

Snapchat Marketing Tips: How To Build an Audience

If you’re trying to figure out how to reach a younger audience for your business or product, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Users are 75% likely to “swipe up” to make a purchase…

A Guide to Inbound Marketing Best Practices

Digital marketing has become increasingly challenging in recent years. Erratic customer journeys mandate omnichannel marketing; consumer behaviors change; Search Engine Optimization (SEO) remains nigh imperative. Now, marketing to a new generation, marketers continue to embrace inbound marketing as a valued asset and a possible solution. Let's explore this phenomenon in-depth…

How to Meet the Expectations of Your Millennial Customers

Accustomed to instant communication, millennials have higher customer service expectations than any previous generation. Salesforce research shows 64% of your millennial customers now expect service in real-time. 67% have higher expectations than they did just a year ago. To meet the growing expectations of millennial consumers, contact centers are now…

How to Push Boundaries and Take Risks With Your Content

In a world of well-crafted, accessible content, yours must stand out above the noise. But how? Experiment with unusual formats or a new medium. Take risks with the subjects you cover. Your willingness to step outside your comfort zone can pay off when done well. That said, this can be…

Will Google Make Yelp Extinct?

Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.

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