You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers. So, naturally, they want businesses to run ads. Rumor has it that Facebook killed organic reach so that there’d be more food for their paid ads. But this is only partially true. Yes, Facebook curtailed the…

Snapchat is a great social platform for going live during events. The social media platform used for sending temporary photos and short videos is a unique tool to show what's happening in real time during your event. Snapchat is excellent for creating excitement and marketing your event in the days…

Today's restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. Instead, many eateries rely solely on the power of social media to pique hungry people's interest. And, for the most part, using social media as a way to advertise…

The digital age, also known as the information age, has revolutionized the way we experience most aspects of our lives. Modern technology puts all of the information the world has to offer at our fingertips (and in our pockets). Today, there are nearly 4.4 billion active internet users globally, a…