The customer experience has dramatically improved with the onslaught of technology and the digital environment. Knowing how to build trust and engagement is critical to keep customers engaged and loyal to your brand. Omnichannel marketing is one of the major developments to help create enhanced customer experiences. In fact, when summating…

It can be hard and time-consuming to continuously come up with new ideas for great content. As such, you can save time, effort, and resources by re-purposing content you've already created. Repurposing content is an easy way to promote your work and reach new audiences. Here are a few ideas for…

Never underestimate the power of good hospitality. In today’s world, the places we visit are often under a microscope. Social influencers can have a lot of impact on consumers’ perceptions of hotels, and a bad experience can be costly for your business. People want to feel at home during their…

Marriott International has always been ahead of the curve when it comes to social media and the travel industry. In addition to being an early adopter of Snapchat for influencer marketing, to launching innovative F&B concepts and hotel-specific Instagram campaigns, the brand as a whole continues to set a high…