Featured Blog Posts

HospitalIT: How Tech Is Influencing the Hospitality Industry 

The hospitality industry keeps evolving. With technological advancements and the modern ease of getting places, the travel process is impacted in a variety of ways. While most of the changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry. 1. Voice…

3 Lessons Learned from 2017’s Top Business Fails

Companies can operate successfully for years, going about their day-to-day business affairs and flying under the proverbial radar. But that can all change in an instant if a company makes headlines due to an embarrassing social media blunder or falls victim to a cyber attack, leaving their customers' financial and…

How Storytelling Can Help Increase Your Restaurant’s Sales

There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case…
increase-social-media-following

7 Tips on How To Increase Your Social Media Following

Word-of-mouth used to be sufficient to plan a vacation, make hotel reservations, and/or visit a recreational venue. Now, the emergence of social media impacts virtually every industry including hospitality. During the past 10 years, the percentage of Americans with at least one social media account has increased from 24% to…
opportunity wasted

Social Marketing vs. Marketing on Social Networks

While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.

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Connecting the Dots

I told myself I wasn’t going to write a Steve Jobs post, but I’ve succumbed to temptation. I was moved by Steve’s Stanford commencement speech where he talked about connecting the dots.

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Stampt Mobile App

Stamp Cards Going Mobile

Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.

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Facebook Integrates “Friend Activity”

There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.

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