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3 Keys to Growing Your Online Brand

The process of growing your online brand involves continually extending your domain of authority and influence. With this in mind, it's important to think about what you can do to make your online presence increasingly compelling and competitive. Luckily, there are many strategies you can utilize to realize this objective.…

The Complete Guide to Grabbing a Millennial’s Attention: Influencer Marketing

With the option to skip ads and mute the TV, it’s next to impossible to grab Millennials' attention with old-school tactics. Influencer marketing is now a key strategy to reach this demographic. Influencers are people young folks follow, like, and tweet about. They’re like celebrities, but more accessible. They frequently…

Using Pinterest to Promote Weddings: A Hotel Case Study

The wedding industry is a large business driver for hotels. Using social media to leverage this opportunity is becoming incredibly common. Pinterest, specifically, has become a hub for women to map out details of their big day, so utilizing Pinterest is especially relevant. While hotels can use Pinterest in a…

Sensory Marketing for Hotels: “Sensual” Tips to Attract Customers

You must give your customers what they want on a physical or tangible level in order to engage to them. For example, customers expect a well-appointed guest room; they want to know the hotel has availability on select dates; and is in a desirable location. However, it's also beneficial to…

What Brad Pitt and Social Media Have in Common

When thinking about the film Moneyball, I realized the new strategy displayed by Beane could be likened, in many ways, to the evolution of social media.

Connecting the Dots

I told myself I wasn’t going to write a Steve Jobs post, but I’ve succumbed to temptation. I was moved by Steve’s Stanford commencement speech where he talked about connecting the dots.

Stamp Cards Going Mobile

Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.

Facebook Integrates “Friend Activity”

There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.