Featured Blog Posts

Twitter’s New Customer Service Tools Take Hospitality to the Next Level

Providing customer service via Twitter is commonplace for the hospitality industry. Who can forget when entrepreneur Peter Shankman jokingly tweeted Morton’s Steakhouse requesting they deliver a steak to him at the airport? Upon landing in Newark, Peter was greeted by a Morton’s server with a 24 oz. Porterhouse steak, shrimp,…

5 Emails That Will Generate Hotel Bookings [Infographic]

When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the best tools that hotels have within their repertoire for reaching their audience and enticing potential guests with discounted rates, promotions,…

How to Bring Your Twitter Followers Over to Snapchat

Wondering how to turn your Twitter followers into Snapchat followers? Let’s be honest, some of us have spent years building an audience on Twitter. We’ve tweeted and followed and favorited. However, today's greener pastures like Snapchat are not to be ignored, and the audience you've built on Twitter can be…

Is Your Online Branding Doing Anything For You?

So, you’ve already defined what you want your brand to be. You know what you want to say and what you want to communicate about your company. But you’re not entirely sure how to take it online. Your brand is the key to your online marketing success. Making sure it’s…

Seth Godin on Initiative

On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.

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$2 Off A Large Sub For Facebook Fans

Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.

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An Online Taste of Venezuela

Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.

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