Featured Blog Posts

10 Mobile Marketing Strategy Ideas for the Travel Industry

Mobile devices are essential elements in our daily lives. Despite starting out as a way to keep in contact, phones have evolved into a key information source. Conversion rates have increased by 88% on mobile travel sites. A mobile marketing strategy is no longer optional. Here are ten ways you…

3 Ways To Create A Blog Post That Attracts the Right Audience

Blog posts can market your brand in new and exciting ways. They provide the opportunity to share interesting information and personal anecdotes about your company while also initiating a friendly and relatable connection with your audience. They're also great for customer acquisition, profit gains, and overall business success. In fact, according to…

Snapchat Stories vs Instagram Stories

Last fall, Instagram introduced Instagram Stories. Like Snapchat, Instagram Stories provides the ability to post 10-second videos and photos that disappear in 24 hours. It also allows you to draw or write text over your photos and videos. These and other similar features are meant to share what’s going on…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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