Digital Trends Driving Hotel Marketing In 2014
Here are some of the hot digital trends for hotel marketing in 2014.
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The “Social Proof” Trend And Its Effect On The Hospitality Industry
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
3 Ways To Bring Social Media Into Your Next Event
If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!
How Hotels Capitalize on Social Media Marketing
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Using Instagram Direct To Market Your Hotel
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Starwood Hotels & Resorts Among First to Feature Instagram on All Property Websites
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
HootSuite Now Monitors Yelp, and TripAdvisor
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
When In Hospitality, Do As Retailers Do
How can the hospitality industry learn from retail’s successes of social media?
Four Seasons Among First Brands to Launch Pinterest’s Place Pins
Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.
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