Featured Blog Posts

An Overview of TikTok Advertising for Businesses

It’s hard to find someone who hasn’t heard of TikTok. In the six years since TikTok debuted, it has amassed over 1 billion active users. Nearly 90% of TikTok’s users are below the age of 50, so it presents a unique opportunity for businesses to reach specific audiences. Social media…

How to Improve your Social Media Marketing with Hashtags

Hashtags have become an integral part of internet culture in recent years. People even use them in contexts outside the internet, such as in text messages, chats, songs, and advertising. If you don't use hashtags to improve your social media marketing, you're missing out! Hashtags allow users to organize and…

How to Become a Successful Guest Blogger

Guest blogging is an excellent marketing strategy that can provide numerous advantages. However, whether you want to increase traffic to your website or build links, becoming a successful guest blogger necessitates careful planning and execution. Blogging is an important part of digital marketing and cultivating a successful partnership can be…

Popular Restaurant Technology Trends to Watch

Restaurants aren't always at the forefront of implementing new technology. However, recent world events and their aftermath have led to a rapid influx of technological advancements in the industry. What started as a necessity during the pandemic has garnered much attention and will likely become a mainstay. With the food…

Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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