Four Seasons Hotels and Resorts Shares Growth Plans
With more hotels, resorts and private residences being added to its robust pipeline, Four Seasons continues to expand its influence and global footprint.
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Become a Travel Expert with Tripoto
Tripoto has taken a crowdsourced approach to creating itineraries and also focuses on providing the best tools for travel bloggers to create those itineraries.
Social Media Key Priority For Travel Technology Professionals
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
Digital Trends Driving Hotel Marketing In 2014
Here are some of the hot digital trends for hotel marketing in 2014.
The “Social Proof” Trend And Its Effect On The Hospitality Industry
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
How Airlines Are Combining Social Media With GPS
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
3 Ways To Bring Social Media Into Your Next Event
If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!
How Hotels Capitalize on Social Media Marketing
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Using Instagram Direct To Market Your Hotel
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
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