The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. As such, carefully consider every image your brand puts out online or in print. This is why brand photography is so important. Below, we’ll go over what brand photography is as…

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions. In this…

Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful…

Instagram consistently works to enhance user experience and keep up with changing trends in the dynamic world of social media. This year alone, Instagram has rolled out several exciting features that shift the way we interact with the platform. From Instagram Subscriptions to Threads and allowing multiple links in bios,…