Marketing teams live and die by reviews. Diligent customers will always look through reviews before purchasing; a few negative reviews can turn savvy consumers away. However, the popularity of social media means negative reviews are unavoidable. Almost every Twitter post elicits a mixed reaction, and there’s no telling who will…

Storytelling is the oldest form of human communication. In eras past, it’s how we passed down information from one generation to the next. Of course, today, we have so many forms of communication that storytelling is no longer the only way to get important messages across. However, storytelling is still…

Instagram is a social media giant. For individuals and businesses alike, the image-sharing platform is a fantastic way to share your personal side. But to find success on Instagram, you have to be strategic. For businesses specifically, Instagram marketing is a great way to connect with your audience and attract…

To run your business most efficiently, it's crucial to streamline processes that make things run smoothly. There are various types of business software available that can help streamline different components of running a company. Examples include Document Scanner, Database, Accounting, CRM, and Scheduling. Much of this software is specially designed…