I was on some website the other day when I noticed a Macy’s ad that caught my attention. Rather than try to direct people straight to their website, as is the intention with most ads/businesses, it sought to encourage people to head to Macy’s Facebook page.
Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.
In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.
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