Ways Travel & Tourism Can Use Social Media
Just what can a travel brand do with social media? Here are a few thoughts to spark inspiration and evoke conversation. This is just the tip of the iceberg!
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Family Travel Made Easy
Before Facebook and Twitter, families traveled based on limited resources. For adventurous people who love to explore, they took on the tasks of researching the destinations that might seem to fit their interests. They would also have to make sure all the accommodations were appropriate for their family, which usually resulted in a lot of phone calls and wishful thinking.
Foursquare Unveils City Badges
One of the factors that makes Foursquare appealing is that it rewards users with badges for checking into places. Last week, Foursquare unveiled city badges.
Learning to Swim: How to Define Success on Social Media
EyeforTravel recently surveyed over 500 Asia Pacific (APAC) travel brands about their implementation of social media. 68% have deployed mobile and social media initiatives but are unsure how to “define, achieve and measure success.”
Lose Your Luggage? Not Anymore.
Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.
Travel to Italy Without Leaving the US
Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.
Eco-Friendly Travel Made Easy
TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.
Some Good Karma(geddon) for JetBlue
As a result of Carmageddon, JetBlue Airlines decided to offer $4 flights from Long Beach to Burbank and vice versa on Saturday. This is a great case study of a brand measuring ROI in terms of positive PR and customer service rather than dollars.
Whispers from the Locals
The Caribbean Tourism Organization has begun a new campaign, “Whispers from the Locals,” which strives to provide visitors inside information about the destination that may not be available in the typical travel-related paraphernalia.
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