Even if Victimized, Remain Professional
After being hacked, a business’ twitter page lashed out online against their attacker. But they did it the wrong way.
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3 Reasons New Follow Button is Good for Business
Twitter just launched the follow button for websites, allowing people to follow your twitter account directly from your website.
Show, Don’t Tell
Many social media consultants and businesses have developed a habit of broadcasting their services while not really demonstrating the value of their work.
Roger Smith Hotel Creating a Culture of Content
Roger Smith Hotel is setting a stellar example of engaging consumers both in-person and online.
The State of Social Media
A webinar on the “State of Social Media” outlined current statistics about social media and what 2011 has in store.
San Francisco Hotel Taking a Pro-active Approach to Social Media
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
“Twitter Tasting” with Whole Foods
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
Fairs, Food Trucks, Block Parties and Social Media
The OC Fair & Event Center uses social media to elevate major seasonal and weekly events.
Active Social Outreach Online and Off
This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.
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