In the current state of modern digital marketing, very few practices find universal, unquestioned appeal with no objections. However, Search Engine Optimization (SEO) and social media marketing do. Both offer demonstrable return on investment (ROI). But how do they connect? How can you sync your social media plan with your…

Keeping the customers you have is cheaper and more productive than seeking new ones. Many companies find about 80% of their sales come from 20% of their clients. However, brand loyalty doesn’t just magically happen. You must strive for it and encourage your customers to keep coming back to you…

Email marketing is an excellent addition to your marketing arsenal. It is a low-cost option that allows brand owners to communicate their core message with current and prospective customers successfully.  However, crafting engaging copy for email is an overwhelming task. Often, you put in effort to create compelling content, but…

If you're a new business owner, how can you tell what works best? How do you know which resources to explore? How can you tell what you need? The answer is simple: Research! Find relevant information you need to run a successful business by researching critical topics. Don't expect to…