Featured Blog Posts

How SEO is Helping Businesses Survive the Pandemic

The COVID-19 pandemic put many things on hold. Schools closed, workplaces shut down, and the lockdown crippled many businesses. The effect has now shifted to online mediums. Many businesses migrated to primarily digital methods. Many search engine optimization (SEO) strategies have been implemented to help.  Before we dive into how…

4 Tips for Developing a Solid Small Business Concept

In the digital age, there has never been a better time to make your dreams of owning your own small business come true. However, this is your livelihood. You want to choose a buildable idea with the potential to blossom into a thriving small business one day. That means planning…

The Benefits of Guest Feedback in the Hospitality Industry

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. This mindset is now embodied by other industries as well. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own…

The Importance Of Understanding SEO Reporting

One of the best ways to attain a successful web presence for your business is to implement a strong search engine optimization strategy. Many know the basics of SEO but are unsure about SEO reporting. In this article, you'll learn the importance of understanding SEO reporting in achieving your business…

Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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