Social media is a valuable tool for businesses to boost brand authority and online reputation. But with so many platforms out there, how do you find the most useful and relevant ones for your brand? Currently, there are more than 3.8 billion active social media users. These users spread across…

The claim that 2020 is a special moment for global digital marketers is an understatement. A health crisis such as the COVID-19 pandemic doesn't have a blueprint. COVID-19's long-term effects on consumer purchasing patterns is still unknown. Many factors influence short-term decision-making. There is still a lot of uncertainty about…

In a world driven by social media and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte, industry growth is consistent throughout the past decade. From 2009 to 2017, gross bookings in U.S. hotels grew to…

More than half the global population of roughly 4.54 billion people is active online. People go online to connect, transact, and be entertained. If they need to catch up with family, they log into social media. If they want to go shopping, they visit e-commerce websites. If they decide to…