The “Social Proof” Trend And Its Effect On The Hospitality Industry
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
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Why Some Business Blogs Fail
Blogging for business and be tricky and many blogs fail to lure in a consistent fanbase. Here are some tips to ensuring that doesn’t happen.
How Airlines Are Combining Social Media With GPS
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
3 Ways To Bring Social Media Into Your Next Event
If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!
How Hotels Capitalize on Social Media Marketing
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Using Instagram Direct To Market Your Hotel
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Starwood Hotels & Resorts Among First to Feature Instagram on All Property Websites
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
Brands Already Using Instagram Direct for Marketing
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
How Australia’s Biggest Cycling Event is Leveraging Social Media
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
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