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Case Study: How to Use Social Media to Market Your Resort

Resorts pack all of the fun of the vacation into a single facility with tons of amenities. Although most resorts are near other attractions, it is possible to spend your entire vacation at the resort. This brings the opportunity to market in distinct ways to highlight all the resort has…

The Impact of GDPR on the Hospitality Sector

The new Data Protection Act goes into effect May 25th. Many hotels have already started taking necessary actions to safeguard personal data to avoid the financial repercussions that could result from a lack of compliance. This brief guide will give you a quick summary of what GDPR is and how it…

Omnichannel Marketing: What Is It & How To Do It

The customer experience has dramatically improved with the onslaught of technology and the digital environment. Knowing how to build trust and engagement is critical to keep customers engaged and loyal to your brand. Omnichannel marketing is one of the major developments to help create enhanced customer experiences. In fact, when summating…

How to Re-Purpose Old Content for New Audiences

It can be hard and time-consuming to continuously come up with new ideas for great content. As such, you can save time, effort, and resources by re-purposing content you've already created. Repurposing content is an easy way to promote your work and reach new audiences. Here are a few ideas for…

National Center for Family Literacy Fundraiser

The National Center for Family Literacy (NCFL) will host its first-ever Social Media Fundraising Party on November 14, 2012 to celebrate National Family Literacy Month. For 24 hours, they plan reach as many people as possible via social media outlets like Twitter, Facebook and various blogs, the goal being for fans and followers donate to NCFL through an online gift of any amount.

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