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How to Use Social Media in the Hospitality Industry the Right Way

There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-demanding travelers, it’s even more difficult to know how to use social media effectively. However, some social media strategies can maximize customer outreach for your hotel or restaurant. For example, launching a Facebook, Twitter, or…

Facebook Study: How the World’s Top 100 Brands Perform

Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent (mean) and 0.02 percent (median). The average engagement rate with 74 outliers removed is 0.10 percent (mean). What Did the Facebook Study…

Hospitality Marketing Mistakes that Can Ruin Your Reputation

The internet is an unforgiving place. Customers must trust brands to interact with them online, particularly in the hospitality sphere. One of many hospitality marketing mistakes can cause your efforts to be mute. After all, guests not only pay for accommodations. They also invest time and energy in planning a…

Online Review Trends in 2018

Consumers use online reviews as a research tool when they search for local businesses. As a result, reputation management is a focused part of marketing efforts. 2018 brings many notable shifts among online review trends. The 2018 ReviewTrackers Online Reviews Survey: Statistics and Trends assessed these trends. Here are some of the key…

National Center for Family Literacy Fundraiser

The National Center for Family Literacy (NCFL) will host its first-ever Social Media Fundraising Party on November 14, 2012 to celebrate National Family Literacy Month. For 24 hours, they plan reach as many people as possible via social media outlets like Twitter, Facebook and various blogs, the goal being for fans and followers donate to NCFL through an online gift of any amount.

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