There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case…

Word-of-mouth used to be sufficient to plan a vacation, make hotel reservations, and/or visit a recreational venue. Now, the emergence of social media impacts virtually every industry including hospitality. During the past 10 years, the percentage of Americans with at least one social media account has increased from 24% to…

The process of growing your online brand involves continually extending your domain of authority and influence. With this in mind, it's important to think about what you can do to make your online presence increasingly compelling and competitive. Luckily, there are many strategies you can utilize to realize this objective.…

With the option to skip ads and mute the TV, it’s next to impossible to grab Millennials' attention with old-school tactics. Influencer marketing is now a key strategy to reach this demographic. Influencers are people young folks follow, like, and tweet about. They’re like celebrities, but more accessible. They frequently…