Featured Blog Posts

5 Video Marketing Trends to Watch

Online video consumption has skyrocketed in the last five years. As video continues to be a content medium of choice for many consumers, brands will invest heavily in online video as a way to connect and engage with potential customers. This year is shaping up to be another big year for…

AI and Hospitality: 3 Ways Your Hotel Can Leverage Artificial Intelligence

AI and hospitality complement each other in many ways. Artificial intelligence, or AI, is playing a growing role in hotels around the world. While some have embraced this new technology, some are skeptical. Does my hotel really need such advanced technology? Would using AI eliminate the human touch that gives…

How to Use Social Media in the Hospitality Industry the Right Way

There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-demanding travelers, it’s even more difficult to know how to use social media effectively. However, some social media strategies can maximize customer outreach for your hotel or restaurant. For example, launching a Facebook, Twitter, or…

Facebook Study: How the World’s Top 100 Brands Perform

Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent (mean) and 0.02 percent (median). The average engagement rate with 74 outliers removed is 0.10 percent (mean). What Did the Facebook Study…

National Center for Family Literacy Fundraiser

The National Center for Family Literacy (NCFL) will host its first-ever Social Media Fundraising Party on November 14, 2012 to celebrate National Family Literacy Month. For 24 hours, they plan reach as many people as possible via social media outlets like Twitter, Facebook and various blogs, the goal being for fans and followers donate to NCFL through an online gift of any amount.

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