Featured Blog Posts

How to Build Brand Loyalty by Matching User Habits

If there’s one thing every business owner knows: it’s cheaper to keep existing customers happy than to attract new ones. That can be easier said than done. In order to build brand loyalty, you must match your specific users' habits. Because all customers are different, it's most cost effective to…

Gen Z is Coming — Is Your Marketing Department Ready?

Identifying new, innovative ways to attract millennials likely is priority No. 1 in various company marketing departments. But while millennials are — and will continue to be — a key sales demographic, some companies are already looking past this cohort in the hopes of reaching America's next generation of consumers:…

Color Outside the Lines at the Independent Lodging Congress

I'm thrilled to be a media sponsor for the upcoming Independent Lodging Congress taking place October 4-6 at the William Vale Hotel in Brooklyn. The Independent Lodging Congress (ILC) is a place of discovery, collaboration and idea generation for owners and operators of independent hotels. Through three days of meaningful…
SpareFoot Social Media Initiative

Startup Makes Charity Social

Trading Facebook shares and Tweets for donations, Supply Memories benefits a school supply drive for Communities In Schools of Central Texas, a nonprofit focused on dropout-prevention.

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bungee america

Bungee America Gets Social

Based in Los Angeles, Bungee America is the oldest bungy company in the United States. Departing from Azusa, adventurers hike 5 miles into the Angeles National Forest to the “Bridge to Nowhere.”

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Family Travel

Family Travel Made Easy

Before Facebook and Twitter, families traveled based on limited resources. For adventurous people who love to explore, they took on the tasks of researching the destinations that might seem to fit their interests. They would also have to make sure all the accommodations were appropriate for their family, which usually resulted in a lot of phone calls and wishful thinking.

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