Featured Blog Posts

The Do’s and Don’ts of Creating Brand Loyalty

Keeping the customers you have is cheaper and more productive than seeking new ones. Many companies find about 80% of their sales come from 20% of their clients. However, brand loyalty doesn’t just magically happen. You must strive for it and encourage your customers to keep coming back to you…

7 Email Copywriting Tips That Convert

Email marketing is an excellent addition to your marketing arsenal. It is a low-cost option that allows brand owners to communicate their core message with current and prospective customers successfully.  However, crafting engaging copy for email is an overwhelming task. Often, you put in effort to create compelling content, but…

How Research and Branding Can Enhance Your Business

If you're a new business owner, how can you tell what works best? How do you know which resources to explore? How can you tell what you need? The answer is simple: Research! Find relevant information you need to run a successful business by researching critical topics. Don't expect to…

Facebook Integrates “Friend Activity”

There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.

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Foursquare Lists Perfect for Destinations

Foursquare’s new “lists” feature is extremely useful feature for destination marketing in that is allows a tourism organization to create customized lists for visitors, such as lists for family-friendly vacations, girlfriend getaways, romantic retreats and other such niche vacations.

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Travel to Italy Without Leaving the US

Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.

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Healthy Coffee Samples? Yes, Please!

Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.

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