Social media has come a long way since its debut, evolving into a mainstream marketing tool in less than two decades. Nearly 91.9% of US companies with 100+ employees used social media marketing in 2021. Whether you’re a megacorporation turning over billions in revenue, or a new startup trying to…

With people regularly glued to their phones, marketers have huge opportunities to increase visibility. As social media increases in popularity, marketers must evolve and find new strategies to grab people’s attention. Influencer marketing is one such technique. Since influencer marketing now plays a large role in social buying trends, it can…

Producing content helps drive engagement and brand awareness. However, creating content for all social media channels can be incredibly time-consuming and sometimes counterproductive, especially when you have a full to-do list of other tasks. Repurposing assets you've already created can save you a lot of time. Here are the benefits…

Right now, many companies are experiencing a problematic labor shortage. Whether the crisis is more one of recruitment or retention, it's difficult to staff necessary roles with passionate, dedicated individuals. There are many reasons for labor complications. But for recruiters in the healthcare field, the most important thing to understand…