Many e-commerce business owners think simply choosing the right platform to build their website will help them attract customers. While the platform does play a huge role in the smooth functioning of the website, it is crucial to optimize your site for SEO (Search Engine Optimization) to target the right…

If you’re trying to figure out how to reach a younger audience for your business or product, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Users are 75% likely to “swipe up” to make a purchase…

Digital marketing has become increasingly challenging in recent years. Erratic customer journeys mandate omnichannel marketing; consumer behaviors change; Search Engine Optimization (SEO) remains nigh imperative. Now, marketing to a new generation, marketers continue to embrace inbound marketing as a valued asset and a possible solution. Let's explore this phenomenon in-depth…

Accustomed to instant communication, millennials have higher customer service expectations than any previous generation. Salesforce research shows 64% of your millennial customers now expect service in real-time. 67% have higher expectations than they did just a year ago. To meet the growing expectations of millennial consumers, contact centers are now…