Featured Blog Posts

3 Ways To Manage Engagement On Social Media

Managing social media pages involves a lot more than merely posting content. Once you do, your followers step in with comments, likes, shares, and more. And you have to manage engagement in a manner that makes your followers feel appreciated for their contribution to the conversation. Most people don't use…

How to Increase Conversion Rates with Influencer Marketing

Think about it. You'd probably rather watch a 5-minute video than read a 5-minute block of text. Statistics show 69% of consumers prefer to learn about a product or service through a short video. About 85% hope to see more videos from brands. But not just any video will get…

E-Commerce SEO Strategy: How to Get Never-Ending Traffic

Many e-commerce business owners think simply choosing the right platform to build their website will help them attract customers. While the platform does play a huge role in the smooth functioning of the website, it is crucial to optimize your site for SEO (Search Engine Optimization) to target the right…

Snapchat Marketing Tips: How To Build an Audience

If you’re trying to figure out how to reach a younger audience for your business or product, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Users are 75% likely to “swipe up” to make a purchase…

The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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