Micro marketing is an effective marketing tool that makes businesses more appealing to specific consumer segments. In 2020, that may be just what you need to stay on top of your game.
We explore 3 ways Americans adjusted travel expectations to accommodate their health and safety. Hospitality professionals should align their marketing plans with COVID-19 travel trends to accommodate the changing needs and expectations of travelers.
Marketing is crucial to remain on the right track for business growth and profitability. A marketing plan includes an operational document outlining a strategy to reach the target market and prospective leads.
There are many ways to encourage people to stay on your website longer. Here are nine tricks and tips to reduce bounce rates and increase customer engagement.
To maximize your SEO efforts, use underrated link building tactics like interviews, resource pages, partner links, HARO, image reclamation, profile links, linking out/ego bait, second tier link building, and media events.
Check out this list of six ideas for Instagram Stories to make your brand stand out. Implement these Instagram Stories ideas, and you’ll have users flocking to your products and or services in no time.
Revisit your 2020 SEO strategy to include these critical trends: voice search optimization, high-quality educational content, an increased focus on user experience, mobile-optimized websites, and image SEO to make way for visual search.
Should you use webinars or podcasts to diversify your content marketing strategy? The following strengths and drawbacks of each option can help you make an informed decision.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
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