Featured Blog Posts

Ways To Ensure Secure Mobile Applications

In this digital age, people prefer to use their smartphones over desktop computers. Online customers, especially those in the millennial bracket, are increasingly turning to mobile applications for purchases and other applications. Smart businesses should make their e-commerce sites mobile-friendly to reach this market. With the increased use of mobile…

5 Tips for Optimizing Your Facebook Page SEO

About 1.9 billion people use Facebook daily. On average, every adult user spends 33 minutes reading their news, discovering new products, and shopping on the platform. This makes Facebook pages a must-have for almost any business. To connect with your potential customers on Facebook, consider targeted ads. That’s because the…

6 Helpful Tips to Find and Target the Right Audience on Social Media

Social media has come a long way since its debut, evolving into a mainstream marketing tool in less than two decades. Nearly 91.9% of US companies with 100+ employees used social media marketing in 2021. Whether you’re a megacorporation turning over billions in revenue, or a new startup trying to…

6 Common Influencer Marketing Mistakes

With people regularly glued to their phones, marketers have huge opportunities to increase visibility. As social media increases in popularity, marketers must evolve and find new strategies to grab people’s attention. Influencer marketing is one such technique. Since influencer marketing now plays a large role in social buying trends, it can…

Visual Search: A Game Changer for SEO?

Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.

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4 Ways Technology Helps Meet Consumer Preferences

Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.

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How To Move Your Offline Business Online

In addition to increasing visibility and accessing a larger customer base, moving your offline business online makes you more competitive. There are many benefits to moving your offline business online. However, it may be overwhelming to start from the beginning. Here are six factors to consider.

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