The customer journey reveals a lot. Why do customers purchase certain items from specific vendors? Marketers try to understand how one action leads to the next. Then, they can effectively drive traffic and attract new leads. The problem is: your business is not the only voice -- it's one of…

Restaurant storytelling is one of the most powerful tools for driving customer engagement. Thanks to technological innovations and social media trends, people can now share their stories with a wider audience. Customers want to know you and the real story behind why you do what you do. If you're wondering…

Have you thoughts about how customer experience trends will change next year? The team at Hotjar (a behavior and feedback tool built for marketing, design, and product teams focused on improving user experiences) did. They recently asked 2,000 customer experience (CX) professionals about the state of their company’s customer experience strategies,…

From Industry 4.0 to Customer Service 4.0, a "4.0" designator conveys the technological revolution happening within that industry. Hospitality 4.0 is one such example. Businesses look at 4.0 models with skepticism or embracement. The future of commerce will likely be determined by businesses finding new and innovative to harness the power…