Featured Blog Posts

Marriott International Partners with “Carpet Dad” for Innovative Hotel Marketing Campaign

Marriott International has always been ahead of the curve when it comes to social media and the travel industry. In addition to being an early adopter of Snapchat for influencer marketing, to launching innovative F&B concepts and hotel-specific Instagram campaigns, the brand as a whole continues to set a high…

HospitalIT: How Tech Is Influencing the Hospitality Industry 

The hospitality industry keeps evolving. With technological advancements and the modern ease of getting places, the travel process is impacted in a variety of ways. While most of the changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry. 1. Voice…

3 Lessons Learned from 2017’s Top Business Fails

Companies can operate successfully for years, going about their day-to-day business affairs and flying under the proverbial radar. But that can all change in an instant if a company makes headlines due to an embarrassing social media blunder or falls victim to a cyber attack, leaving their customers' financial and…

How Storytelling Can Help Increase Your Restaurant’s Sales

There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case…

ISSMM Holds Second Converge Cup

ISSMM is dedicated to the facilitation of ongoing education, best practices, and practical implementation of converging social, search and mobile marketing solutions, and related technologies, to enhance both marketer and buyer experience.

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Cirque du Soleil OVO

Ticket Giveaway: Cirque du Soleil’s OVO

Cirque du Soleil is thrilled to be back to the Santa Monica Pier with its critically-acclaimed and family-friendly big top touring show OVO, performing for a limited engagement under the trademark blue and yellow Grand Chapiteau (big top).

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