Last fall, Instagram introduced Instagram Stories. Like Snapchat, Instagram Stories provides the ability to post 10-second videos and photos that disappear in 24 hours. It also allows you to draw or write text over your photos and videos. These and other similar features are meant to share what’s going on…

Group of Business People with Social Media Concept Social media is no longer merely a platform for socializing. Its accessibility and open sense of communication provide great ways for customers to engage with their favorite — and even not so favorite — brands. Whether used for…

Mobile is now an essential component in the travel niche -- particularly in terms of marketing. The significance of travel mobile apps is subsequently on the rise. While mobile marketing used to be something “the big guys” did, the widespread use of mobile gadgets made it both simple and necessary…

Food & Beverage is an ever-growing sector in China as the country boasts some of the world’s greatest cuisine. However, many Chinese food brands face challenges in their efforts to satisfy the population’s dietary needs. Besides the rising number of food-related scandals and growing concern over food safety, marketing is…