Featured Blog Posts

8 Travel Gadgets to Improve Your Next Getaway [Infographic]

Travel gadgets enhance your travel by making it simpler, safer, and more enjoyable. Often, gadgets can be a burden due to constantly requiring power and an internet connection. But, it doesn’t have to be that way. The team at De Vere Hotels trawled through hundreds of travel gizmos to pick out some…

How 4 Businesses Used Texting to Build Customer Loyalty

Most marketers, brand managers, and business owners focus their resources on generating new leads. Acquiring new customers costs three times more than retaining existing customers, while a mere 5% of increase in customer retention can result in as much as 75% higher business profits. More than two-thirds of the world’s…

25 Tips for Your Restaurant Business Plan

Have you ever wondered how some restaurants become huge successes while others fail? This happens all the time: same street, similar concept, decent food and service. But for some reason, one of the restaurants is empty while the other one is packed. Why? There are many factors that contribute, but one thing…

Healthy Coffee Samples? Yes, Please!

Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.

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Providing Local LOVE Through Facebook

The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.

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brand values

Is Facebook a Threat to Lifestyle Brands?

Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.

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Have Some Pepsi Summer Fun

Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.

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popchips

A Successful Social Media Campaign: Popchips

Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.

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awkard family photo

Win a Vacation with Your Awkward Family

Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.

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A Brief Introduction to HootSuite

HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.

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tripsketch app

Eco-Friendly Travel Made Easy

TripSketch Green Book is one of the first green travel mobile apps that allows users to download a virtual guidebook of worldwide eco-friendly hotels, attractions, restaurants and travel options.

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