Business Owners + Yelp = Happy
Yelp’s purpose is to connect people with great local businesses. It’s a social community where people can share experiences and review businesses that they frequent.
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Case Study: Virginia is For Lovers
The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
“We’re Living in the Beginning of the Humanization of Business”
Gary Vaynerchuk’s SXSW presentation addressed how “we’re living in the beginning of the humanization of business.”
Fear and the Art of Creation
I attended the “Fear and the Art of Creation” panel at SXSW. Presented by Chris Guillebeau and Jonathan Fields, the panel discussed the primal fear that usually underlies our inaction, and the ways that moving from ideation to action can produce success.
Foodie Blogger Leaves an Important Lesson about Storytelling
Foodie blogger Molly Wizenberg stresses that the story surrounding a food experience is more valuable than the food itself.
Guy Kawasaki on How to be Enchanting
This morning, Guy Kawasaki spoke at South by Southwest on the Art of Enchantment. He then proceeded to offer 10 tips on how to be enchanting. Here’s a basic outline and summary.
San Francisco Hotel Taking a Pro-active Approach to Social Media
The Parc 55 Wyndham hotel uses Twitter and Facebook to let fans and followers know about special deals, special rates strictly for them along with San Francisco news, events and facts.
“Twitter Tasting” with Whole Foods
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
Seth Godin on Initiative
On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.
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