User-generated content (UGC) is a powerful tool that should be present every marketer's arsenal. Afterall, growth is a primary goal of marketing. You're missing an opportunity if you don't take advantage of the reviews, photos, posts, and other content your customers produce. In this post, we'll cover the main benefits…

Social media marketing is a surefire way to establish direct communication with your target audience, build long-term relationships with customers, and pivot your business. But social media marketing isn't easy. Your plan consists of hundreds of more or less important details. It takes a lot of strategic thinking to craft…

Email marketing is a beneficial way to stay in touch with your audience. Studies suggest 89% marketers consider their email marketing campaigns successful. This means increases in conversions, list growth, ROI, and click-throughs. To begin email marketing, you need an email list. Although many vendors try to sell lists, this…

We live in a technological world. We use smartphones and TVs, drive cars, and use smart software to communicate and work.  Many traditional fields switched to automatic devices for mechanical tasks. In this new decade, more technology will ease our work. Read on to find out ten tech predictions for…