Featured Blog Posts

Best Social Media Platforms for Hotel Marketing

Did you know that 3.8 billion people worldwide actively use social media each day? Hoteliers can’t afford to miss out on this vast audience. The challenge is to know what the best hotel social media platforms are. That way, you can target the right audience without wasting your budget. Why…

The Ultimate Guide to Email Marketing

Email marketing is useful to connect your brand with genuine leads. It also allows you to nurture them into a conversion funnel and transform the relationship from prospects to customers. The following is an overview of what email marketing is and how it functions as a tool for lead gen.…

Trending TikTok Hashtags: What They Are and What Made Them Popular

Like other social media platforms, trending hashtags are a big part of TikTok. One of the newest popular social media sites, TikTok made quite a splash (especially among millennials and Gen Z). Video content was already popular on platforms like Facebook and Instagram. Then, TikTok created a new, innovative way…

10 Mistakes to Avoid when Marketing During the Holidays

To promote and market your businesses during the festive season may seem simple and self-explanatory. Choose a holiday, plan a campaign, and let the good times roll. In theory, this should work. However, in practice, it may not be that straightforward. The holidays are a busy time. It's easy to…

Starwood Integrates Foursquare Incetives

Starwood’s Preferred Guest program is a great way for frequent travelers to earn points to earn free nights at their brand hotels. Recently, this luxury hotel brand also began a Foursquare promotion offering guests additional starpoints for checking in on Foursquare.

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Show, Don’t Tell

Many social media consultants and businesses have developed a habit of broadcasting their services while not really demonstrating the value of their work.

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