Featured Blog Posts

New Social Media Platforms and How They Can Benefit Your Business

Social media is a valuable tool for businesses to boost brand authority and online reputation. But with so many platforms out there, how do you find the most useful and relevant ones for your brand? Currently, there are more than 3.8 billion active social media users. These users spread across…

Marketing in the Time of Coronavirus: COVID-19’s Impact on Digital Marketing

The claim that 2020 is a special moment for global digital marketers is an understatement. A health crisis such as the COVID-19 pandemic doesn't have a blueprint. COVID-19's long-term effects on consumer purchasing patterns is still unknown. Many factors influence short-term decision-making. There is still a lot of uncertainty about…

9 Important Hospitality Sales and Marketing Tips

In a world driven by social media and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte, industry growth is consistent throughout the past decade. From 2009 to 2017, gross bookings in U.S. hotels grew to…

Quick and Easy SEO Tips: How to Generate Traffic To Your Website

More than half the global population of roughly 4.54 billion people is active online. People go online to connect, transact, and be entertained. If they need to catch up with family, they log into social media. If they want to go shopping, they visit e-commerce websites. If they decide to…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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