Most marketing teams focus on a niche target audience when creating marketing campaigns. This makes sense, as you want your initiatives to connect with the same people who will actually buy your products. However, the digital age has somewhat shifted this paradigm. Today, folks from all generations use the same…

In order to run a successful restaurant, you must also have an easy-to-navigate website. Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. Why SEO…

All businesses benefit from the use of data. Data can be especially impactful in marketing. Instead of relying on a hunch, marketers can make informed decisions about how to inspire meaningful engagement with their target audience and create content that leads to conversions. The first and often most challenging step is…

The dropshipping business model is alluring to new entrepreneurs because it’s relatively risk-free and requires little ecommerce experience. However, the model is not without its challenges. One of the most significant advantages of dropshipping is that overhead costs don’t increase linearly with sales. That makes the business highly scalable. Nevertheless,…