Producing content helps drive engagement and brand awareness. However, creating content for all social media channels can be incredibly time-consuming and sometimes counterproductive, especially when you have a full to-do list of other tasks. Repurposing assets you've already created can save you a lot of time. Here are the benefits…

Right now, many companies are experiencing a problematic labor shortage. Whether the crisis is more one of recruitment or retention, it's difficult to staff necessary roles with passionate, dedicated individuals. There are many reasons for labor complications. But for recruiters in the healthcare field, the most important thing to understand…

Brand reputation refers to how customers and stakeholders perceive a company. This perception is a product of years of providing quality service and products to customers. So, an effective brand reputation is crucial to each business. A strong and positive brand reputation creates loyalty and boosts consumer confidence in your…

Will influencer campaigns become part of your marketing focus for 2022? If so, it’s essential to keep an eye on the latest trends in your industry. The good news is more users are shopping on social media. In fact, experts believe the social commerce industry will reach $80 billion by…