Featured Blog Posts

Interactive Content: What Is It and How to Master It

Content marketing revolves around creating and publishing content aimed at your target audience. Content can be incredibly effective for encouraging people to return to your website, generating leads, and increasing engagement. Furthermore, it positions businesses as authoritative and knowledgeable sources in your industry, which in turn builds trust. It’s no…

How To Turn Negative Social Media Comments Into Positive Marketing

Marketing teams live and die by reviews. Diligent customers will always look through reviews before purchasing; a few negative reviews can turn savvy consumers away. However, the popularity of social media means negative reviews are unavoidable. Almost every Twitter post elicits a mixed reaction, and there’s no telling who will…

Leveraging Storytelling to Boost Marketing Success

Storytelling is the oldest form of human communication. In eras past, it’s how we passed down information from one generation to the next. Of course, today, we have so many forms of communication that storytelling is no longer the only way to get important messages across. However, storytelling is still…

How to Find the Most Success on Instagram

Instagram is a social media giant. For individuals and businesses alike, the image-sharing platform is a fantastic way to share your personal side. But to find success on Instagram, you have to be strategic. For businesses specifically, Instagram marketing is a great way to connect with your audience and attract…
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Social Media Marketing Platform for Instagram

With detailed reports on audience growth, audience geography, engagement and the ability to identify tags that are relevant to their products and services and influencing contributors posting on them, brands now have a unique platform to professionally fine-tune their content and engagement strategy on Instagram.

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Study: Average Growth of Facebook Fan Pages

The team at Fanpage Karma recently analyzed over 60,000 active Facebook pages in a period of three months to see how and why growth rates differ. Differences can be found in terms of the type of page, the engagement rate and how large the fan page already is.

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