Featured Blog Posts

3 Ways To Keep Social Media Visitors Hooked On Your Website

Social media is a great way to get people to visit your website. From there, the goal is to turn them into customers. Today, many will purchase a product after a recommendation from a social media influencer. There's a huge opportunity to draw huge amounts of visitors to your website…

6 Performance Marketing Channels Expected to Grow

The performance marketing trend has grown in the advertising world. What is performance marketing? It's somewhat similar to influencer marketing but based on outcomes. According to BigCommerce: "Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes…

How to Set Up a Successful Ecommerce Store

2020 showed us the art of adaptation. Businesses learned how to pivot and shift to digital experiences. Brick-and-mortar business, in particular, had to evolve. There's a lot involved in shifting a business from offline to online. Knowing how to navigate the world of ecommerce is an important component. Ecommerce includes buying…

How to Overcome the Challenges of Influencer Marketing

Social media channels boast over 3.5 billion users worldwide. Most are active on at least one platform every single day. When it comes to executing digital marketing strategies, social media is a no brainer. More and more businesses turn to popular platforms like Instagram, Facebook, Twitter, YouTube, and TikTok to…

An Online Taste of Venezuela

Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.

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Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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