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How to Lay the Groundwork for Successful Summer Contests on Social Media

The summer travel season is upon us and it's the perfect time for hotels and destinations to brainstorm summer social media contests. Since travel is innately visual and an exceedingly photographed experience, photo contests are an effective way to engage and unite your audience around your brand. While we spend…

Why Lead Validation Will Improve Your Internet Marketing

Lead validation is a crucial step for lead-generation internet marketing — and yet very few organizations do it. Simply put, lead validation is the process of screening website-generated form and phone inquiries to separate actual leads from non-leads such as spam, customer inquiries, personal calls and sales solicitations. Data suggests…

Marketers: Are You Missing out on the Fear of Missing Out?

We’ve all heard it before. It doesn’t matter whether it is coming from the teenage girl squealing into her cell phone about the party she is missing in order to attend her little brother’s baseball game, or if it is typed in a text that was sent from your best…

Restaurants on Instagram: When Food Going Viral is a Good Thing

It’s easy to blame the smartphone for any number of annoying things we may experience in our daily lives: pedestrians walking in front of moving vehicles, selfies in public bathrooms, or having to listen to Rammstein on public transit because the guy next to you forgot his headphones. However, one…

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