Featured Blog Posts

6 Tricks to Improve Your Content Marketing

Do you want to find new ways to improve your content marketing efforts? Puzzled or overwhelmed about which articles you should be referring to boost your content marketing strategy? You’ve come to the right place. Having a weekly blog and some social media presence is not going to cut it…

Branded Smartphone Coasters a Perfect Fit For the Hospitality Industry

If you are in the hospitality industry, you might be looking for ways to entice more customers into your business or to keep your current customers happy. The acrylic Smartphone Coasters can provide a unique opportunity for the increasingly-mobile world. These coasters are convenient, stylish, and made of quality materials…

Five Reasons to Use Google Alerts

“Google Alerts” is a content monitoring system that notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected. It’s a great, straightforward way to gather content for social media channels for several reasons.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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