Featured Blog Posts

Unleashing Creativity: Innovative Tips for Building a Highly Unique Brand

Crafting a memorable brand is critical for business success in an increasingly competitive marketplace. How do you differentiate yourself in a creative and strategic way? From marketing techniques and social media posts, SEO best practices, and content production to the effects of emerging technologies, we'll cover every facet of unleashing…

5 Effective Ways to Use Facebook Ads for Account-Based Marketing

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market. Whether you’re a retail…

The Power of Experiential Marketing: Engaging Customers in Memorable Ways

In the digital age where consumers are constantly bombarded with ads, brands face the challenge of capturing attention and creating meaningful connections. Traditional marketing methods aren't as effective as they once were. That's where experiential marketing comes into play, offering a refreshing and immersive approach that engages customers in unforgettable…

Six Techniques to Help You Master the Art of Social Selling

Social selling is a powerful way to grow your business through meaningful relationships. It cuts through hard pitching and cold calls, allowing you to build community trust and generate more predictable leads and revenue. A well-planned social selling strategy can benefit businesses of any size! Are you intrigued by the…

SEO Basics for Local Businesses

Search Engine Land, a fantastic search engine optimization (SEO) resource, recently released an article noting that search trumps social for local business information. Understanding SEO basics is extremely important.

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Stampt Mobile App

Stamp Cards Going Mobile

Encouraging brand loyalty is an integral part of influencing repeat business. Stampt is basically a stamp card, but rather than a physical card you have to carry around, you simply download the mobile application.

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Travel to Italy Without Leaving the US

Il Fornaio Restaurants’ Festa Regionale menu offers the finest in authentic Italian cuisine. Diners who participate in the monthly promotion receive a passport to be stamped during each visit. This is an awesome marketing campaign in that it thrives on the roots of the restaurant, and everything ties in to the concept of traveling through Italy.

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Healthy Coffee Samples? Yes, Please!

Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.

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Have Some Pepsi Summer Fun

Pepsi had added QR codes to their regularly mass-distributed cups. This is great since it only requires the development of one QR code, yet the distribution is gargantuan in scale.

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Fall into the … Food Truck?

The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.

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