Featured Blog Posts

Holiday Editorial Calendar Tips for Hospitality Marketers

It’s no secret that the hospitality industry is busiest during the holiday season. People travel more to visit family and friends during this time, leading to an overflow of events, restaurant reservations, hotel bookings, and other seasonal activities. This demand affects those in customer-facing roles and puts a lot of…

8 Hidden Trends in Digital Marketing Strategies

In the fast-paced world of digital marketing, staying ahead means more than just keeping up with new platforms or tools. It’s about identifying the subtle shifts in consumer behavior, technology, and content that can give your brand an edge before it becomes mainstream. While everyone focuses on the latest Instagram…

Emerging Hotel Moguls Shaping the Future of Hospitality

In the ever-evolving world of hospitality, a new wave of hotel moguls is redefining what it means to provide a top-tier guest experience. While the industry has been traditionally dominated by a few legendary names, these emerging leaders are expanding the definition of luxury. They're adapting to the shifting preferences…

The Psychology Behind Social Media Engagement

Social media has become an integral part of modern life for communication, brand building, and customer interaction. While it may seem straightforward to share content, effective social media engagement taps into more profound psychological principles that drive user behavior. Understanding these psychological triggers can help brands create more meaningful connections…

6 Ways to Conduct a Customer Experience Analysis

It’s imperative to create a positive customer experience. Customers need engagement and personalization as they interact with your brand. A customer experience analysis is a method to measure if your product/service meets or supersedes customer expectations. Here are 6 ways to do that.

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5 Tech-Savvy Ways to Improve Your Restaurant Sales

It can be tricky to find new ways to improve your restaurant sales. Ambitious brick-and-mortar business must adapt to digital advances in order to profit. Running a restaurant business means keeping up with challenges as well as emerging tech. With that in mind, introduce these 5 tech improvements to boost your revenue.

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5 Psychological Theories to Boost Restaurant Marketing

Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.

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False Reviews: How To Spot Them and Take Action

The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.

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3 Hacks to Grow Your Restaurant’s Instagram Presence

Social media can now make-or-break a restaurant. Building followers and engagement on Instagram is a long-term process. Here are three things restaurants can do right now to see impressive results: implement strategic geotags, reach out to local food influencers, and use first-comment hashtags.

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