Featured Blog Posts

The Impact of AI on Scaling Personalized Guest Experiences

AI isn’t just for the tech industry. It’s important in multiple sectors, including finance, retail, and education. In the hospitality industry, AI is changing how businesses cater to their guests, enabling smarter and more personalized interactions. Today’s travelers expect experiences tailored to their preferences, like custom room settings and thoughtful…

5 Actionable SEO Tips to Boost Your Google Presence

A strong presence on Google is crucial for online discoverability and business growth, considering that 68% of customer experiences today start with a search engine. Moreover, 53.3% of all website traffic comes from organic searches. Optimizing your website for better rankings on Google can get you consistent, high-quality traffic. First-page…

Digital Marketing Strategies for Small Businesses on a Budget

With today's digital planning tools, automated workflow solutions, and AI technologies, creating a successful small business on a budget is no longer out of reach. Winning digital marketing campaigns can take any business idea to the next level, even if you're just starting. You can achieve your desired results without…

How Payment Platforms Support Omnichannel Transactions

Introduction to Omnichannel Transactions In today's retail landscape, providing a seamless customer experience across multiple channels—such as in-store, online, and mobile—is paramount. This approach, omnichannel retailing, ensures that a consumer's shopping journey is smooth and uninterrupted regardless of the channel used. To achieve this, businesses rely heavily on efficient payment…

6 Ways to Conduct a Customer Experience Analysis

It’s imperative to create a positive customer experience. Customers need engagement and personalization as they interact with your brand. A customer experience analysis is a method to measure if your product/service meets or supersedes customer expectations. Here are 6 ways to do that.

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5 Tech-Savvy Ways to Improve Your Restaurant Sales

It can be tricky to find new ways to improve your restaurant sales. Ambitious brick-and-mortar business must adapt to digital advances in order to profit. Running a restaurant business means keeping up with challenges as well as emerging tech. With that in mind, introduce these 5 tech improvements to boost your revenue.

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5 Psychological Theories to Boost Restaurant Marketing

Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.

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False Reviews: How To Spot Them and Take Action

The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.

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