Featured Blog Posts

How to use Search Console to Fill Organic Keyword Gaps in Analytics

Many people are familiar with Google Analytics, but not all know how to use Search Console. Google Analytics and Google Search Console are SEO tools that help improve website effectiveness. Each offers different kinds of information. Do you know who visits your site and how they got there? When your data…

How to Lower Business Procurement Costs

Procurement is a vital business process that involves the acquisition of resources necessary to keep daily operations running smoothly. This could range from products as simple as staplers to complex IT equipment and everything in between. Letting your procurement costs get out of control can be detrimental to the bottom…

5 Smart Home Tech Upgrades to Increase Your Home’s IQ

Modern technology is integrated in our day-to-day lives. So much so, people now look for its conveniences everywhere, including in their homes. The rise of smart houses continues, with more advanced features being added every day. Whether you’re embarking on a new home or want to upgrade an existing one,…

TikTok Video Marketing: Secret Weapons To Gain More Followers

In a relatively short period, TikTok evolved from just another app to a household staple. Even those who don't identify as one of the 800 million users worldwide know the name and what it's all about. TikTok is a powerful tool for video marketing, allowing brands to reach followers in…

An Online Taste of Venezuela

Coupa Café is a lively Venezuelan restaurant featuring a completely new style of international dining. Not only does Camelia Coupal own and operate the Beverly Hills location, she also maintains their social media.

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The Flavor Tourism Experience

“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…

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Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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