A Detailed Look into the Pros and Cons of Webinars and Podcasts
Should you use webinars or podcasts to diversify your content marketing strategy? The following strengths and drawbacks of each option can help you make an informed decision.
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5 Examples of Customer Service Innovation in Hospitality
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
MGM Resorts Rolls Out “Work from Vegas” Package
Want to work from Vegas? As millions continue to work from home, MGM unveiled new “Viva Las Office” packages. They feature luxury accommodations, comfortable workspace, resort perks and air travel partnership with JSX.
How Content Intelligence Can Improve Your Content Marketing Efforts
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
3 Tips for How to Pivot Your Business in 2020
There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
Why Social Media Marketing Campaigns Fail: 8 Mistakes to Avoid
Once you have your social presence established, it’s time to start thinking about growth. If you’re not seeing strong results from your social media marketing campaigns, here are 8 factors to consider to revamp your strategy.
Email Marketing Metrics and KPIs to Measure Campaign Success
Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Visual Search: A Game Changer for SEO?
Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.
How Small Businesses Can Use Facebook Groups for Social Media Marketing
Facebook is one of the most powerful social media channels for business, but organic reach always varies. Using Facebook groups allows you to learn from your consumers, gain group insights, create personal connections, and offer customer support.
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