With the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing. Influencer marketing works for most industries, and especially for travel. Influencers are fantastic content creators and their content can make businesses more relatable and attractive to potential customers.
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
There are many benefits of using Snapchat for events. Real-time storytelling before, during, and after the event can be done on Snapchat. Geofilters also provide marketers a unique opportunity. Event professionals should consider this platform to reach demographics that can be hard to reach.
Many eateries rely solely on the power of social media to pique people’s interest. Of course, this method only works if you know how to post and share so viewers will want to visit your establishment. Here are some of the most significant social media do’s and don’ts for your restaurant.
The digital age has revolutionized the way we experience most aspects of our lives. Modern technology gives us information at our fingertips (and in our pockets). Here are several important factors for adapting to customer service in the digital age.
There are many details to consider when you create and optimize a high-converting hotel website. Mobile optimization, stunning visuals, usability, and chatbots can all play a role in converting visitors. Here are four examples of captivating hotel websites.
Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms.
It’s vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Here are a few tips on how to encourage brand loyalty and draw in new customers.
Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel.
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