2020 is a challenging year for all business owners. With COVID-19 pushing everyone indoors, it may seem ecommerce would skyrocket with people spending more time online. But the insecure job market has customers scared about the future. While some businesses experience a small decline revenue, others are at risk of…

The COVID-19 pandemic took a major toll on industries around the world. The travel industry is uniquely and hugely impacted by the virus. As daily new cases continue to increase in the United States, travel restrictions and the cancelation of long-held plans keep people from taking trips this year. However,…

A roadmap is a great way to make sure you are going in the right direction. In the business world, a marketing plan serves as a roadmap. It helps your company remain on the right track for business growth and profitability. A marketing plan is an operational document outlining a…

Bounce rate and customer engagement are among the most important website aspects to monitor. If you're not familiar with bounce rate, it's the rate of people that leave your website from the first page on which they entered. The idea is that you want website visitors to stay on your…