Featured Blog Posts

Hospitality Marketing Mistakes that Can Ruin Your Reputation

The internet is an unforgiving place. Customers must trust brands to interact with them online, particularly in the hospitality sphere. One of many hospitality marketing mistakes can cause your efforts to be mute. After all, guests not only pay for accommodations. They also invest time and energy in planning a…

Online Review Trends in 2018

Consumers use online reviews as a research tool when they search for local businesses. As a result, reputation management is a focused part of marketing efforts. 2018 brings many notable shifts among online review trends. The 2018 ReviewTrackers Online Reviews Survey: Statistics and Trends assessed these trends. Here are some of the key…

Case Study: How to Use Social Media to Market Your Resort

Resorts pack all of the fun of the vacation into a single facility with tons of amenities. Although most resorts are near other attractions, it is possible to spend your entire vacation at the resort. This brings the opportunity to market in distinct ways to highlight all the resort has…

The Impact of GDPR on the Hospitality Sector

The new Data Protection Act goes into effect May 25th. Many hotels have already started taking necessary actions to safeguard personal data to avoid the financial repercussions that could result from a lack of compliance. This brief guide will give you a quick summary of what GDPR is and how it…

ISSMM Holds Second Converge Cup

ISSMM is dedicated to the facilitation of ongoing education, best practices, and practical implementation of converging social, search and mobile marketing solutions, and related technologies, to enhance both marketer and buyer experience.

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Cirque du Soleil OVO

Ticket Giveaway: Cirque du Soleil’s OVO

Cirque du Soleil is thrilled to be back to the Santa Monica Pier with its critically-acclaimed and family-friendly big top touring show OVO, performing for a limited engagement under the trademark blue and yellow Grand Chapiteau (big top).

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